They want to blur the track to access your website. A user constantly clearing their cache before multiple login attempts points to clear account takeover attempts – if they use different IDs but the same IP address. This is precisely where Device Fingerprinting can help. Use advanced device spoofing and anti fingerprinting tools such as FraudFox, AntiDetect, Kameleo, Linken sphere or MultiLogin.Use virtual machines that make it look like new devices.The repetitive nature of this process means it’s near impossible to change device every time. To use them, they must employ a trial and error method.
Why Do Companies Use Device Fingerprinting?įraudsters often buy or steal long lists of card numbers and login details. Therefore businesses must ensure that they are transparent about the information they will be processing otherwise they will become liable to further consequences. The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” “The processing of personal data strictly necessary for the purposes of preventing fraud also constitutes a legitimate interest of the data controller concerned. Recital 47 of the GDPR legislation document details: Although it’s a contentious subject with privacy advocates, the US doesn’t have specific laws on data protection and the EU’s General Data Protection Regulations (GDPR) only requires companies to gain consent from users before tracking them with cookies. What Information is Collected?ĭevice fingerprinting identifies each user through a range of data points including: It’s worth noting that web cookie fingerprinting is entirely different as they are stored on the client-side of the browser whereas device fingerprinting is stored in a server-side database making it accessible for merchants. It creates a unique ID for each configuration, in order to recognise connections between users and to highlight suspicious devices. What Is Device Fingerprinting?ĭevice fingerprinting analyses users’ configurations of software and hardware. Learn more about the technique and how it’s used to protect businesses globally in this article. Device fingerprinting can be used to stop fraudsters from attempting to hack, break into, or spam websites as well as offer detailed insights into any customer that’s coming onto your website.
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